New Performance Road Race Bike to Debut at Tour of Britain
Today Genesis launches its first carbon range, Zero. Zero has been over 18 months in development and will make its race debut at the 2014 edition of the Tour of Britain starting in Liverpool on 7th September, piloted by the Madison Genesis team.
Genesis Zero - Welcome to the Team from Sportline on Vimeo.
The Zero forms a range of six models starting at £1299.99 for the Zero.1 and topping out at the Dura Ace equipped Team model, at £4499.99. Crucially, the same frame is used throughout the range, which means all customers benefit from the same great ride characteristics. Zero.1 and the Team edition are available now here, the full range will be available end of August, 2014.
The Zero has been specifically designed to meet the extreme demands of stage racing where reductions in overall weight and aerodynamic improvements can make a real difference; the resulting frame now weighs-in below 1kg. The bike will sit alongside the team’s current 953 Volare providing riders with more choice dependant on the race and terrain faced.
With comfort in mind, we have designed the frame to take a standard 27.2mm seatpost to provide more compliance than found on bladed seatpost designs. The rear triangle features pencil thin seatstays which help to further provide compliance and comfort to the ride.
Zero however, is a race bike at heart. The large Kamm-tail downtube ensures a stiff pedalling platform but significantly provides an aerodynamic advantage, an advantage that is becoming increasingly more important in the modern world of bike racing. The crown on Zero’s custom fork is designed to flow into the downtube. Closing this gap helps to improve airflow and minimise turbulent air behind the fork.
We pride ourselves on making quality, British-designed bikes and have invested heavily in our own moulds to ensure Zero meets our own design standards by having complete control from design, through testing and ultimately throughout the manufacturing process. Zero even comes with a lifetime warranty.
Phil Hamill, Genesis Brand Director said: “We are excited to announce our debut carbon range, Zero. This gives the public and the Madison Genesis team a full choice of frames, which excel in different environments - the Volare will continue to be used in next year’s Pearl Izumi Tour Series whilst the Zero will be used in stage races, such as the Tour of Britain.
“We are really proud with how Zero has turned out. The only way this project could be viable was by doing it our way, with the brand principles we believe in. We have invested heavily in developing our own tooling and moulds to ensure this bike is exactly how we intended it to be. We believe strongly in the Zero, which is why we will be offering a lifetime warranty on all Zero frames.”
Genesis Zero Team - £4499.99
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Genesis Zero. i - £2999.99
Genesis Zero. 4 - 1999.99
Genesis Zero. 3 - £1699.99
Genesis Zero. 2 - £1499.99
Genesis Zero. 1 - £1299.99
